Fit checkNotesBook a callSonar turns the signals already in your stack into approval-ready campaigns in minutes. The hours that used to die in legwork go back where deals happen: with customers.
Signal to Revenue. Measured in minutes.
Latest run: one signal to an approval-ready campaign. 800 contacts sourced and drafted in 13 minutes. A day of legwork handed back to selling, with human approval on every send.
The system
Sonar works around the tools that already hold the signal. Nothing gets ripped out. Your CRM, enrichment, and outbound stay. Sonar decides what they should act on.
Every account movement, one stream.
Approved exports from Clay, CRM, outbound, website activity, and manual research land in a single stream of raw account movement.
Evidence checked before it counts.
Every signal passes an evidence policy before it can move an account score: freshness, source confidence, ICP fit, contradictions.
Safe next actions, human approved.
Decisions land as ranked Account Action Cards with an approval state. A named owner approves, rejects, or asks for more. Nothing fires on its own.
Outcomes feed the next decision.
Every card keeps its sources, score, and outcome on the record. Wins and misses stay on file, so the next decision is made against what actually happened, never a black box.
The map
Signals in from the market and your own accounts. Proof at the gate. Your assets and your stack in the loop. Human-approved action out.
Open full size ↗The artifact
The whole system compresses into one object you can read in a minute: the account, the why-now, and the next move.
They visited your pricing page three times this week. You lost them on timing last quarter, not on fit.
On recordNot a dashboard with forty tabs. One question per card, and the card answers it.
Every number keeps its source, freshness, and confidence. Any decision can be inspected later.
The card carries an approval state. Nothing consequential happens without a named yes.
Working with us
This isn’t software you log into and figure out alone. We run the outbound for you: signal-timed prospecting on your target accounts, over email and LinkedIn, until they turn into pipeline you can close. The first call is a real inspection, not a pitch, and if there’s nothing worth building, we’ll both know fast.
We look at your market and how you go after it today, and show you where the pipeline is hiding: the accounts you work late, or never work at all. You walk out with a named target list and the plan to go get it.
We build the outbound around your accounts: the messaging, the email and LinkedIn sequences, and the timing, so you reach accounts when they are actually moving, not on a random Tuesday.
We run it for you. White-glove outbound on a focused set of accounts, 25 to 50 to start, over email and LinkedIn, with you approving every send. First real conversations land inside the first few weeks.
We run outbound on your target accounts every week and keep pipeline moving. Accounts stay capped so every one gets real attention. You stay the approver, the legwork is ours.
Ready when you are.
Book a callFit
Three quick questions. No wrong answers. They just show where we’d start.
The market
How dialed in is your ICP?
Operator built
Tiago Castro. Enterprise SaaS and cybersecurity experience across sales, pipeline, forecasting, outbound, and complex deals.
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